Welcome to PRSA Blue Ridge Chapter

The Blue Ridge Chapter of the Public Relations Society of America is a professional association serving Central and Southwest Virginia public relations practitioners. Since 1992, the chapter strives to bring together professionals to enhance the practice, provide an exchange of experiences and ideals, and promote professional development.

June Luncheon - June 8 @ Hotel Roanoke
Expecting the Unexpected
Building the Blueprints for Crisis Communication

During an unexpected media event, creating a clear and unified channel of communication is extremely important. However, many organizations don’t have an established crisis communication plan. Joe Carpenter has had a distinguished career including 20 years as a US Navy officer where he served as a spokesperson during such crisis events as 9/11, the USS Cole Attack and other high-visibility events. Since 2013 he has served as Vice President of University Relations and Chief Communications Officer for Radford University. Joe will discuss lessons learned in Crisis Communication planning, focusing on considerations for communicators at all levels when it comes to advance planning for the next unexpected event.

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August Luncheon - August 10 @ Hotel Roanoke
Bringing George Takei to Roanoke

In fall 2015, Mayor David Bowers released a statement against admitting Syrian refugees into Virginia. City leaders turned the situation into an opportunity to enlighten citizens about the importance of diversity and inclusion by inviting actor/activist George Takei to visit Roanoke in May 2016, to speak about the over-reaction to the presence of Japanese-Americans during World War II. Melinda Mayo and Timothy Martin will offer a behind-the-scenes look at how the city responded to this crisis, and share the positive outcomes that resulted. This event was recognized by the PRSA Blue Ridge Chapter with a 2016 Gold Summit Award in crisis and issues management, and by the Virginia Public Relations Awards with a 2017 Commonwealth Award of Excellence for the crisis communication.

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Are You Ready to be a Leader?

Are you a leader? Would you like to consider a future leadership role as a committee chair? Or would you like to get involved as a committee member or on a special initiative/event?

Please let the current chapter leadership know by filling out this chapter involvement form and returning it to President Jen Ward at Jen.Ward@vdot.virginia.gov


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Upcoming events

10 Aug 2017 12:00 PM (EDT) • The Hotel Roanoke

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Mid-Atlantic District

The Blue Ridge Chapter of PRSA is affiliated with the Mid-Atlantic District, connecting public relations professionals from Virginia, Delaware, Maryland, Pennsylvania and Washington DC.

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