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Director of Marketing & Philanthropy - Richfield

  • 20 Nov 2018 10:35 AM
    Message # 6915846
    Scott Ramsburg (Administrator)

    Director of Marketing & Philanthropy


    Richfield Living, a not-for-profit senior living and healthcare community located in Salem, VA is seeking a Director of Marketing and Philanthropy who will work closely with the President & CEO to assist the development and execution of marketing plans, digital and social media strategy and fundraising efforts.


    Primary responsibilities include, but are not limited to: 

    • Oversee creation and distribution of ads for multiple vendors/outlets
    • Development and execute marketing plans; press releases, media alerts and newsletters (both internal and external)
    • Plans and develops company marketing and communications materials.  
    • Plans and executes promotional events. 
    • Oversee creation of content, coordination and maintenance of website, social media sites and digital outreach related to development and branding.
    • Develop and enhance relationships with media, donors, and community, including attendance at community functions.
    • Provides leadership and management of the fundraising program to include capital campaign, annual campaign, fundraising events, donor relations and grant-writing. 
    • Works closely with the President and CEO to facilitate the involvement of the Board of Directors in Richfield Living fundraising plans.

    Qualifications :

    • Bachelor’s degree in Marketing, Communications, Public Relations or related discipline preferred 
    • Knowledge of advertising and marketing strategies.
    • Excellent organizational skills. Ability to multi-task, prioritize and work in a professional manner. 
    • Proficiency with Microsoft Office products 
    • Exceptional writing skills 
    • Experience in organizing internal and external events, including fundraising campaigns 
    • Experience with content management systems such as WordPress, a plus 
    • A strong collaborator; able to work with experts in digital analytics, CEO & Board Committees, paid digital media, creative, interactive strategy to achieve Richfield Living goals

    Personal attributes:  

    • Action-oriented and self-directed 
    • Mix of creative, strategic, and analytical skills 
    • Confident; capable of presenting data and making actionable recommendations based on insights 
    • Able to see the big picture while maintaining attention to detail 
    • Collaborative and open to fresh approaches and ideas

    Please apply at:

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