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  • 09 Nov 2018 6:57 AM | Charles Lionberger (Administrator)

    The Blue Ridge Chapter of the Public Relations Society of America held the 22nd annual Summit Awards on Nov. 8 at Hotel Roanoke.  The Summit Awards recognize the best in public relations work in western Virginia.  The chapter received more than 70 entries in various campaign and tactics categories.  Gold and Silver awards were presented in most categories.  In addition, a “Best In Show Award” was presented to the top scoring entry each of the two divisions, campaigns and tactics.  A complete list of Summit Award winners is below.

    Again this year, the Chapter honored the memories of Alison Parker and Adam Ward who were tragically lost in August 2015 with the Adam & Alison Award for Media Excellence.  Chapter members nominated members of the media who exemplified excellence in media reporting.  The PRSA Blue Ridge board then selected a single winner.  The winner of the 3rd annual Adam & Alison Award for Media Excellence is Kimberly McBroom from WDBJ-7.

    The Blue Ridge Chapter also presented a special award.  The Lin Chaff Award is named in honor of Lin Chaff, a founding member of the Blue Ridge Chapter who was widely respected in the public relations profession.  This award recognizes overall creativity in a tactic or campaign.   The winner of the 2018 Lin Chaff Award for Creativity was Roanoke County Parks, Recreation and Tourism for the Explore Park Rental Brochure.

    >> Click here for event photos

    The Summit Award winners are:


    CAMPAIGNS:

    Community Partnerships:

    • Gold: Roanoke County Public Schools – Load the Bus 2018
    • Silver: BAE Systems OSI – Spotlighting STEM Community Partnerships


    Internal Communication (For-Profit Organizations):

    • Gold: Member One Federal Credit Union – Member One FCU’s Intranet


    Internal Communication (Government/Education):

    • Gold: Roanoke County Public Schools – Superintendent’s Listening Tour
    • Silver: VDOT Salem District – The Science of VDOT: Pervious Pavement


    Issues & Crisis Management:

    • Gold: Eddy Alexander – Aqua Rates Rising
    • Silver: Roanoke County Public Schools: School Safety Issues and Response


    Marketing Products or Services (For-Profit Organizations):

    • Gold: Access Advertising & Public Relations – Bank For Good


    Marketing Products or Services (Government/Education Organizations):

    • Gold: VDOT Salem District – Gateway to Virginia Tech
    • Silver: Roanoke County Parks, Recreation & Tourism – Explore Park Camping Launch


    Marketing Products or Services (Non-Profit Organizations):

    • Gold: Roanoke Regional Partnership – Blue Ridge Marathon Out of Market Campaign


    Public Relations Campaign (For-Profit Organizations):

    • Gold: Access Advertising & Public Relations – Delta Dental State Open of Virginia
    • Silver: BAE Systems OSI – Posturing a New Commander


    Public Relations Campaign (Government/Education Organizations):

    • Gold: City of Roanoke – Recycling and Trash Don’t Mix
    • Silver: Roanoke County Parks, Recreation & Tourism – Explore Park Disc Golf Launch


    Public Relations Campaign (Non-Profit Organizations):

    • Silver: Roanoke Regional Partnership – Beer, Bikes and Brains


    Special Event (Two days or shorter) TIE:

    • Gold: Cox Communications – On Your Marks, Get Set, GIG!
    • Gold: Carilion Clinic – Flip the Switch Event


    Special Event (Longer than two days):

    • Gold: Roanoke County Public Schools – Summer Feeding Program 2018
    • Silver: Access Advertising & Public Relations – TMEIC Global Sales & Marketing Week


    BEST IN SHOW:  Roanoke Regional Partnership – Blue Ridge Marathon Out of Market Campaign

    TACTICS:

    Annual Report:

    • Gold: Edward Via College of Osteopathic Medicine – Focused on a Mission to Serve: 2018 Annual Report
    • Silver: Jeff Douglas and Associates – AAVMC 2017 Annual Report: Learning and Leading


    Magazines:

    • Gold: Roanoke County Parks, Recreation & Tourism – Explore Recreation Magazine
    • Silver: Virginia Tech College of Engineering – Virginia Tech Engineer


    Media Relations (For-Profit Organizations) TIE:

    • Gold: Access Advertising & Public Relations – Kellyane Conway Press Event
    • Gold: Access Advertising & Public Relations – Delta Dental State Open of Virginia Youth Day Clinic


    Media Relations (Government/Educational Organizations):

    • Gold: Roanoke County Public Schools – Summer Feeding Program 2018
    • Silver: Sweet Briar College – Sweet Briar College Tuition and Curricular Reset: Excellent, Relevant, Affordable


    Media Relations (Non-Profit Organizations):

    • Gold: Carilion Clinic – Your Family Matters: Keeping Kids Safe


    Multimedia Program (two minutes or less):

    • Gold: VDOT Salem District – Gateway to Virginia Tech
    • Silver: Institute for Advanced Learning & Research – Video of the Summer Internship Experience


    Multimedia Program (longer than two minutes) TIE:

    • Gold: Montgomery County, VA – Furry Tales
    • Gold: Access Advertising and Public Relations – Shine Documentary


    Newsletter (external audiences):

    • Gold: Institute for Advanced Learning and Research – Refocusing the Newsletter
    • Silver: New College Institute – Leveraging Staff as Key Communicators


    Print Publication (single page):

    • Gold: Roanoke County Parks, Recreation & Tourism – Explore Park Rental Brochure


    Print Publication (multi-page): 

    • Gold: Virginia Western Community College – Roanoke’s Guide to Careers, Training and Professional Development
    • Silver: Roanoke Regional Partnership – Welcome to the Roanoke Region Guidebooks


    Public Service Announcement:

    • Gold: Montgomery County – What’s Orange and White and Roams all Over?


    Social Media:

    • Gold: Institute for Advanced Learning and Research – Connecting Stakeholders to IALR’s Summer Internship Program
    • Silver: Montgomery County, VA – Orange is the New Bike


    Website (primary site): 

    • Silver: Member One Federal Credit Union – Member One FCU’s New Website


    Website (special purpose or microsite):

    • Gold:  Virginia Tech – Virginia Tech’s MA in Communication Website
    • Silver:  Roanoke County Public Schools – School Safety and Security Website


    Writing:

    • Gold:  Roanoke County Public Schools – 2017 State of the Schools Address
    • Silver:  Access Advertising and Public Relations – Get2KnowNoke.com



    BEST IN SHOW (after tiebreaker):  Access Advertising and Public Relations – Shine Documentary


  • 16 Nov 2017 10:44 AM | Jeremy Butterfield (Administrator)

    ROANOKE – The Blue Ridge Chapter of the Public Relations Society of America held the 21st annual Summit Awards on Nov. 15 at Hotel Roanoke.  The Summit Awards recognize the best in public relations work in western Virginia.  The chapter received more than 50 entries in various campaign and tactics categories.  Gold and Silver awards were presented in most categories.  In addition, a “Best In Show Award” was presented to the top scoring entry each of the two divisions, campaigns and tactics.  A complete list of Summit Award winners is below.

    This year, the Chapter honor the memories of Alison Parker and Adam Ward who were tragically lost in August 2015 with the Adam & Alison Award for Media Excellence.  Chapter members nominated members of the media who exemplified excellence in media reporting.  The PRSA Blue Ridge board then selected a single winner.  The winner of the 2nd annual Adam & Alison Award for Media Excellence is Gene Marrano from WFIR.

    The Blue Ridge Chapter also presented a special award.  The Lin Chaff Award is named in honor of Lin Chaff, a founding member of the Blue Ridge Chapter who was widely respected in the public relations profession.  This award recognizes overall creativity in a tactic or campaign.  This year, there was a tie.  The winners of the 2017 Lin Chaff Award were Mountain Lake Lodge for the Mountain Lake Lodge and Dirty Dancing 30th Anniversary Campaign, and Roanoke County Public Schools for Load the Bus 2017.

    The Summit Award winners are:

    BEST IN SHOW: 

    Mountain Lake Lodge - Mountain Lake Lodge and Dirty Dancing 30th Anniversary Campaign Creates Post Reach in the Millions

    CAMPAIGNS:

    Community Partnerships:

    • Gold: Roanoke County Public Schools – Load the Bus 2017
    • Silver:  Virginia Western Community College – Greetings from Roanoke

    Internal Communication (For-Profit Organizations):

    • Gold:  BAE Systems – In the Loop
    • Silver:  Access Advertising & Public Relations – OSI One Team Internal Communications

    Issues & Crisis Management:

    • Gold:  Roanoke County Public Schools, Roanoke Valley Opioid & Heroin Prevention Task Force, Prevention Council of Roanoke County – Opioid/Heroin Abuse Community Meetings

    Marketing Products or Services (For-Profit Organizations):

    • Gold:  Access Advertising & Public Relations – Bon Secours Surgical Weight Loss

    Marketing Products or Services (Government/Education Organizations):

    • Gold:  Roanoke County Parks, Recreation & Tourism – Green Ridge Equipment

    Public Relations Campaign (Government/Education Organizations):

    • Gold:  Moss Arts Center – Youth access the arts with the Moss Arts Center
    • Silver:  Montgomery County - #AdoptASharkWeek

    Public Relations Campaign (Non-Profit Organizations):

    • Gold:  Carilion Clinic – Carilion Clinic:  A Decade of Transformation
    • Silver:  Institute for Advanced Learning & Research – Inspiring Employee Pride

    Special Event (Two days or shorter):

    • Gold:  ndp – Brewer’s Ball
    • Silver:  Virginia Western Community College - Virginia Western's 50th Anniversary Celebration Closing Event

    Special Event (Longer than two days):

    • Gold: Cox Communications – Cox Roanoke’s 40th Anniversary Celebration
    • Silver: Montgomery County – Black Cat Appreciation Days

    BEST IN SHOW: Cox Communications – Cox Roanoke’s 40th Anniversary Celebration

               

    TACTICS:

    Annual Report:

    • Gold: VCOM - Inspired. A college where Vision, Caring and Osteopathic Medicine align
    • Silver: Institute for Advanced Learning & Research – 2016 Annual Report

    Magazines:

    • Gold: Roanoke College – Roanoke College Magazine

    Media Relations (For-Profit Organizations):

    • Gold: ndp – Ballast Point

    Media Relations (Government/Educational Organizations):

    • Gold: Roanoke County Public Schools – Load the Bus 2017
    • Silver: Va. Dept. of Transportation, Salem District – Opening the Diverging Diamond Interchange at Valley View Boulevard

    Multimedia Program (two minutes or less):

    • Gold: Access Advertising & Public Relations – Bon Secours Believe
    • Silver: Roanoke County Parks, Recreation & Tourism – Green Ridge Functional Fitness

    Multimedia Program (longer than two minutes):

    • Gold: Institute for Advanced Learning & Research – A Beacon for Southern Virginia
    • Silver: Virginia Tech – Save Our Towns

    Newsletter (external audiences):

    • Gold: Institute for Advanced Learning and Research – The Institute’s Monthly Newsletter

    Newsletter (internal audiences):

    • Gold: Roanoke Regional Partnership – Investor Insider Electronic Newsletter

    Print Publication (single page):

    • Gold: Roanoke County Parks, Recreation & Tourism – Camp Roanoke Brochure

    Print Publication (multi-page): (TIE)

    • Gold: Roanoke Regional Partnership - Accelerate 2022 Campaign Booklet
    • Gold: Virginia Western Community College – Virginia Western Enrollment Guide

    Public Service Announcement:

    • Gold: Montgomery County – Crazy for Cats
    • Silver: Montgomery County – Sheriff’s AID Panels 2017

    Social Media:

    • Gold: Mountain Lake Lodge - Mountain Lake Lodge and Dirty Dancing 30th Anniversary Campaign Creates Post Reach in the Millions
    • Silver: Roanoke City – Bigfoot Sightings Spike Social Media Engagement

    Website (primary site): (TIE)

    • Gold: Roanoke County Parks, Recreation & Tourism – RoanokeCountyParks.com
    • Gold: Roanoke City Parks & Recreation – Roanoke Parks & Recreation Website Redesign

    Website (special purpose or microsite):

    • Gold: Virginia Tech – Save Our Towns


  • 10 Nov 2014 8:34 AM | Scott Ramsburg (Administrator)

    ROANOKE, VIRGINIA, November 10, 2014 The Blue Ridge Chapter of the Public Relations Society of America (PRSA) held its 13th annual Summit Awards Gala on Friday, Nov. 7, at the Hotel Roanoke and Conference Center.  The Summit Awards are an annual recognition of the best in public relations and communications efforts by professional public relations practitioners in Southwest Virginia.

    VIEW A LIST OF AWARD WINNERS

    The Summit Awards include 16 categories which allow individuals or agencies to submit their work in a variety of areas, with most divided into modest or average budgets.  A record 73 entries were received and submissions have the opportunity to receive either a Gold or Silver Summit Award.  This year’s entries were judged by the Madison, Wis. Chapter of PRSA and were evaluated in the areas of research, planning, execution, and evaluation. The entire competition is open to all professional public relations practitioners in Southwest Virginia and membership in PRSA is not required. 

    Overall Summit Awards and Gala sponsor was Businesswire. ND&P sponsored the design for call for entries. Robertson Marketing Group was a gala event sponsor.  All Star Impressions sponsored the Best in Show awards.

    Congratulations to all 2014 Summit Award Winners.  For more information, contact Chapter Awards and Recognition Co-Chairs Shelly Whitaker at 540.561.8452 or shelly.whitaker@advanceautoparts.com or Josh Meyer at 540-857-6311 or jmeyer@virginiawestern.edu.

    PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter, serving Central and Southwest Virginia, has strived to bring professionals together to enhance the practice, provide an exchange of experiences and ideals, and promote professional development. For more information on local programs, visit our website at www.prsa-blueridge.org.


    # # #



    DOWNLOAD A PDF VERSION OF THIS NEWS RELEASE

  • 09 Apr 2014 7:30 PM | Charles Lionberger (Administrator)

    You go to college and work for years to become a successful lawyer and run a small IT consulting company only to give it all up to chase your dreams at Walt Disney World and, in the meantime, become a digital communications expert.

    Sound crazy?  Not to our June luncheon speaker.

    The Blue Ridge Chapter of PRSA is proud to announce Lou Mongello, widely recognized Walt Disney World author, expert, host, speaker and historian, will be our guest speaker for the June 12 luncheon at Hotel Roanoke.  Mouse Fan Travel, one of the nation’s premier agencies for Disney-related travel, is sponsoring the luncheon.  Mongello also will be the featured guest at Mouskemeets, a new Disney fan event taking place on Friday, June 13, in Roanoke.

    In pursuing his dreams, Mongello also has become a nationally known speaker and expert on how to use social media and podcasting to engage stakeholders in the digital world to then create opportunities to engage stakeholders in the real world for what Lou calls a “handshake and a hug.”

    Mongello has been a featured presenter at some of the nation’s most prominent digital media conferences including BlogWorld & New Media Expo, Social Media Marketing World, TBEX, and the Podcast Movement conference.

    He is the host/producer of the WDW Radio show (http://WDWRadio.com), which has been named Best Travel Podcast for 2006, 2007, 2008, 2009, 2010, 2011, 2012, and 2013. With well-established online communities and a trusted brand, WDW Radio shares the magic of Walt Disney World through its numerous media channels - audio podcast, live video broadcasts, video segments, blog, email newsletter, discussion forums, special events, live events, and more.

    Mongello is the author of the Walt Disney World Trivia Books, 102 Ways to Save Money For and At Walt Disney World, and the author/narrator of Audio Tours of Walt Disney World. He is the founder of the Dream Team Project, which sends children with life-threatening illnesses to Disney World. Mongello also makes regular TV appearances and is a featured speaker who shares the magic of Disney and/or the power of social media.

    Mouse Fan Travel is sponsoring the June 2014 luncheon, which begins at noon at Hotel Roanoke and Virginia Tech's new North End Center, and is open to the business community.

    For more luncheon details and to register to attend the location of your choice, visit www.prsa-blueridge.org or contact Chuck Lionberger, PRSA Blue Ridge president-elect and program chair, at clionberger@rcs.k12.va.us or 540-815-4667.

  • 20 Mar 2014 11:27 AM | Charles Lionberger (Administrator)
    On Thursday, April 10, beginning at noon at the Holiday Inn - University Blacksburg, the Public Relations Society of America, Blue Ridge Chapter will hold the second event in its 2014 Luncheon Series. The featured speaker is Matt Baron, a noted national speaker in the field of communications. In his presentation, Matt brings numbers to life and shares how even the math-averse can use them to inject life into stories and gain an edge on others vying for media coverage. With “Go Figure,” Matt also covers some of the most common math-related mistakes that can undermine a communicator's credibility and damage their relationship with clients and journalists alike. Plus, he caps it all with practical, empowering tips and tools that will help communicators not only secure media placements but gain a reputation as a go-to resource and mathematical maven.

    Since 2001, Matt Baron has traveled throughout the country to train thousands of journalists, publicists and other professional communicators on topics ranging from deadline reporting and interviewing techniques to numeracy, or mathematical literacy.

    Matt’s column, “By the Numbers,” was syndicated by Copley Newspapers in the late 1990s and for three years he was the statistics researcher and writer for Sports Illustrated for Kids. Fittingly, he counts Scott Flansburg, aka “The Human Calculator,” among his favorite clients since he launched his PR practice, Inside Edge, in 2005.

    Also a longtime journalist, Matt’s work has appeared in the Chicago Tribune, Time, USA Today and numerous other publications. He is a graduate of Northwestern University’s Medill School of Journalism.

    Virginia Tech and ND&P will sponsor the April luncheon.

    PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in central and southwest Virginia by bringing professionals together to provide an exchange of experiences and ideals, and to promote professional development.

    For more information on local Blue Ridge PRSA programs, visit the chapter website at www.prsa-blueridge.org or contact chapter President Melinda Mayo at melinda.mayo@roanokeva.gov.
  • 04 Feb 2014 9:13 AM | Charles Lionberger (Administrator)
    When most public relations professionals face a crisis, they work to keep it out of the media. But what do you do when you need the media to help end the crisis? That is the topic of the February professional development luncheon of the Blue Ridge Chapter of the Public Relations Society of America.

    In our instant age of communication, balancing speed with accuracy and key messaging can be a challenge even for the most seasoned of PR professionals. Corinne Geller (Va. State Police) and Teresa Hamilton Hall (APCO) will explore a 2010 Roanoke County incident where every second counted in regards to informing the public and saving a young teen’s life. Learn about the impact of social media in gaining investigative information, tracking a murder suspect, searching for a missing girl, meeting media demands, and, ultimately, helping bring about a happy ending.

    Join us February 13 at Noon at the Hotel Roanoke to learn more about leveraging the media to save lives.

    Register today at http://www.prsa-blueridge.org.
  • 14 Jan 2014 5:39 PM | Scott Ramsburg (Administrator)

    Scott Ramsburg and Laura Neff-Henderson, APR, were recognized at the Dec. 12 membership luncheon for their commitment and service in 2013 to the Blue Ridge Public Relations Society of America (PRSA).

    Illuminator Award – Scott Ramsburg

    The Blue Ridge PRSA Illuminator Award was presented to Scott Ramsburg, business and information manager for Roanoke County Parks, Recreation and Tourism. Ramsburg also serves on the Blue Ridge PRSA board of directors as director at-large.

    Created in 2001, the Illuminator Award is presented to a member who energizes the organization with his or her positive attitude and bright ideas, among other contributions. Ramsburg was credited for sharing his website management expertise and leading the transition of the chapter website to a new content management system.

    “Scott not only shed light on the technical process, but skillfully led the transition to a less-expensive, feature-rich system, saving the chapter more than $500,” said Heidi Ketler, APR, Blue Ridge PRSA immediate past president.


    Sparky Award – Laura Neff-Henderson, APR

    The Blue Ridge PRSA Sparky Award was presented to Laura Neff-Henderson, APR, employee communications manager for Virginia Tech. A Blue Ridge Chapter past president, Neff-Henderson is currently the New River Outreach Committee chair and Accreditation in Public Relations (APR) chair. She also is active on the national front as an at-large member of the PRSA board of directors and as a member of the board of PRSA’s employee communication section.

  • 14 Jan 2014 5:38 PM | Scott Ramsburg (Administrator)

    Family Service of Roanoke Valley was selected out of 16 non-profit applications to receive pro bono public relations assistance through the Blue Ridge PRSA Public Service Committee.

    During the two-year-commitment ending Dec. 31, 2015, members of the public service committee will deliver their professional expertise to advance the mission and goals of Family Service of Roanoke Valley (FSRV).

    “The Blue Ridge PRSA board of directors had a difficult decision – as all of the applicants were deserving of our assistance,” said Melinda Mayo, 2014 president of the Blue Ridge PRSA. “The final decision was based on the organization we believe we could be of greatest service to during this time period.”

    FSRV is a dynamic, multi-service agency helping a diverse population of clients that spans the area’s economic, ethnic and cultural divisions. Its mission is to improve life and restore hope to the most vulnerable, from the youngest children to the oldest adults, through prevention, counseling and support services.

    “As a 112-year old organization, it’s important to periodically rebrand ourselves to remain current, visible and relevant,” said Sharon Thacker, FSRV’s president and chief executive officer. “FSRV offers a broad and diverse range of programs and services, and we’re hoping the Blue Ridge PRSA can help us with strategies for increasing public awareness.”

    Specifically, FSRV identified the need for an external communications plan that will elevate its social media presence, for an electronic quarterly newsletter and for an email distribution list. Desired outcomes include the recruitment of more volunteers and greater financial support to operate services. Additionally, FSRV is hoping to recruit volunteers to help with community, donor and client research using surveys and focus groups.

    “Clearly, FSRV recognizes the importance of PR in advancing its mission and values, and its public relations needs are at the core of what we do – strengthening key relationships,” said Heidi Ketler, APR, chair of the public service committee.

    Ketler noted the esteemed history of FSRV as a pioneer in local human service programming for the Roanoke community since 1901. In addition, the organization has a strong leadership team and a recently approved, three-year strategic plan.

    Participation in this Blue Ridge PRSA Public Service Committee initiative is open to members of the professional organization. Community support is welcome. For more information, contact Heidi Ketler at hketler@verizon.net. Visit the Blue Ridge PRSA website at www.prsa-blueridge.org and on Facebook. Visit Family Service of Roanoke Valley at www.fsrv.org and on Facebook.

  • 30 Nov 2013 11:38 AM | Melinda Mayo

    PRSA Blue Ridge Luncheon Series Concludes with ‘The Fearless Future for PRSA’

     

     

    ROANOKE, VIRGINIA -- On Thursday, Dec. 12, beginning at noon at the Hotel Roanoke, the Public Relations Society of America (PRSA), Blue Ridge Chapter will hold the final event in its 2013 Luncheon Series. The featured speaker will be Joseph Cohen, incoming chair of the National PRSA organization for 2014 and a senior vice president at MWW in New York, one of the top five global independent public relations firms in the industry. In his presentation, “The Fearless Future for PRSA--A Look at the 2014 to 2016 Strategic Plan,” Cohen will share how practitioners and the public relations industry must adapt to changing times.  

     

    As a member of the leadership team of MWW's consumer marketing practice, Cohen has helped establish best practices while guiding communications, integrated marketing, and digital/social media strategy for such major brands and organizations as Sara Lee/Hillshire Brands, Zumba Fitness, Gold's Gym International, 1-800-FLOWERS.COM and Sbarro Italian Eatery.

     

    His expertise spans the food/restaurant, consumer packaged goods, retail, health/fitness, sports marketing, entertainment and non-profit sectors.  His account experience also includes The Palm Restaurant Group, Bally Total Fitness, Everlast, and Go Bowling! (marketing communications for the bowling industry).

     

    Cohen has won numerous industry awards including PRWeek’s “40 Under 40” (2013), "PR Team Leader of the Year" at the PR News PR People Awards (2010), and recognition by PRWeek on its list of Ten Rising Stars (2006). He holds a bachelor's degree from the S.I. Newhouse School of Public Communications at Syracuse University.

     

    The sponsor of this PRSA chapter luncheon is ND&P, a full-service advertising, public relations and digitial agency serving national clients from offices in Roanoke, Richmond, Tennessee and North Carolina.

     

     

    PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in central and southwest Virginia by bringing professionals together to provide an exchange of experiences and ideals, and to promote professional development.


    For more information on local Blue Ridge PRSA programs, visit the chapter website at
    www.prsa-blueridge.org. You may also contact chapter President Heidi Ketler at hketler@verizon.net or President-Elect/Programs Chair Melinda Mayo at melinda.mayo@roanokeva.gov.

     

    ###

  • 11 Oct 2013 1:22 PM | Scott Ramsburg (Administrator)

    The Blue Ridge Chapter, Public Relations Society of America is conducting a search for a local non-profit organization in need of public relations support.The chapter’s commitment with the selected non-profit will start Jan. 1, 2014 and continue through Dec. 31, 2015.

     Our chapter Public Service Committee helps local non-profits, but doing what we do best – public relations/communications.  For the past two years, ending Dec. 31, 2013, our Public Service Committee has worked with New Horizons Healthcare to improve overall communication strategy.  The following are the committee’s key objectives:

    • Update overall communication plan to incorporate expansion of services, construction of new facility, and technology enhancements
    • Encourage more interaction and find sources for social media content
    • Develop public relations campaign about the opening of New Horizons new facility

     Previously, the Blue Ridge PRSA provided pro bono public relations support to Literacy Volunteers of the Roanoke Valley. 

    Applications to receive support from Blue Ridge PRSA are due November 4, and can be found at the following website: http://www.prsa-blueridge.org/Resources/Documents/Blue%20Ridge%20PRSA%20Non-Profit%20Application%20Package_101013.pdf
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