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Former White House Web Manager to Present ‘Harnessing the Power of Digital Media’ in Roanoke

26 Sep 2013 9:45 PM | Melinda Mayo

Harnessing the Power of Digital Media


ROANOKE, VIRGINIA -- On Thursday, Oct. 10, beginning at noon at the Hotel Roanoke, the Public Relations Society of America, Blue Ridge Chapter will hold the fifth event in its 2013 Luncheon Series. The featured speaker will be David Almacy, a senior vice president in the Washington, D.C. office of Edelman, who will share best practices for using digital media to maximize its advantage to your company or organization.  


Almacy brings more than 15 years of experience at the intersection of government, media, public relations, marketing, politics and digital communications.  His clients have included Hilton Worldwide, Adobe, Samsung, Walmart, Microsoft, PepsiCo, Cigna, National Mining Association, BSA|The Software Alliance, BAE Systems, Inc. and the American Petroleum Institute.


Prior to joining Edelman, the world’s largest public relations firm, Almacy was the White House Internet and E-Communications director under President George W. Bush.  In that role, he managed online communications strategy, served as an official spokesman for Internet press and bloggers and acted as a liaison to the federal government Web manager community. He was also the primary owner of the White House website ( and spearheaded its comprehensive redesign in March 2007.


His additional background and experience includes stints with the Republican National Committee, Phi Delta Theta Fraternity, Washington Business Journal, C-SPAN, GovTech Solutions and the U.S. Department of Education.  Almacy is a native of Bethesda, Md.


The sponsor of this PRSA chapter luncheon is Access, a full-service advertising and public relations firm in Roanoke. Special higher education sponsors are Liberty University School of Communication and the Virginia Tech Department of Communications.


PRSA is the world’s largest association of public relations professionals. Since 1992, the Blue Ridge Chapter has served public relations professionals in central and southwest Virginia by bringing professionals together to provide an exchange of experiences and ideals, and to promote professional development.

For more information on local Blue Ridge PRSA programs, visit the chapter website at  or contact chapter President Heidi Ketler at



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