Family Service of Roanoke Valley was selected out of 16 non-profit applications to receive pro bono public relations assistance through the Blue Ridge PRSA Public Service Committee.
During the two-year-commitment ending Dec. 31, 2015, members of the public service committee will deliver their professional expertise to advance the mission and goals of Family Service of Roanoke Valley (FSRV).
“The Blue Ridge PRSA board of directors had a difficult decision – as all of the applicants were deserving of our assistance,” said Melinda Mayo, 2014 president of the Blue Ridge PRSA. “The final decision was based on the organization we believe we could be of greatest service to during this time period.”
FSRV is a dynamic, multi-service agency helping a diverse population of clients that spans the area’s economic, ethnic and cultural divisions. Its mission is to improve life and restore hope to the most vulnerable, from the youngest children to the oldest adults, through prevention, counseling and support services.
“As a 112-year old organization, it’s important to periodically rebrand ourselves to remain current, visible and relevant,” said Sharon Thacker, FSRV’s president and chief executive officer. “FSRV offers a broad and diverse range of programs and services, and we’re hoping the Blue Ridge PRSA can help us with strategies for increasing public awareness.”
Specifically, FSRV identified the need for an external communications plan that will elevate its social media presence, for an electronic quarterly newsletter and for an email distribution list. Desired outcomes include the recruitment of more volunteers and greater financial support to operate services. Additionally, FSRV is hoping to recruit volunteers to help with community, donor and client research using surveys and focus groups.
“Clearly, FSRV recognizes the importance of PR in advancing its mission and values, and its public relations needs are at the core of what we do – strengthening key relationships,” said Heidi Ketler, APR, chair of the public service committee.
Ketler noted the esteemed history of FSRV as a pioneer in local human service programming for the Roanoke community since 1901. In addition, the organization has a strong leadership team and a recently approved, three-year strategic plan.
Participation in this Blue Ridge PRSA Public Service Committee initiative is open to members of the professional organization. Community support is welcome. For more information, contact Heidi Ketler at email@example.com. Visit the Blue Ridge PRSA website at www.prsa-blueridge.org and on Facebook. Visit Family Service of Roanoke Valley at www.fsrv.org and on Facebook.