When most public relations professionals face a crisis, they work to keep it out of the media. But what do you do when you need the media to help end the crisis? That is the topic of the February professional development luncheon of the Blue Ridge Chapter of the Public Relations Society of America.
In our instant age of communication, balancing speed with accuracy and key messaging can be a challenge even for the most seasoned of PR professionals. Corinne Geller (Va. State Police) and Teresa Hamilton Hall (APCO) will explore a 2010 Roanoke County incident where every second counted in regards to informing the public and saving a young teen’s life. Learn about the impact of social media in gaining investigative information, tracking a murder suspect, searching for a missing girl, meeting media demands, and, ultimately, helping bring about a happy ending.
Join us February 13 at Noon at the Hotel Roanoke to learn more about leveraging the media to save lives.
Register today at http://www.prsa-blueridge.org.