August Luncheon - Customer Service 2.0

  • 14 Aug 2014
  • 12:00 PM - 1:30 PM (EDT)
  • Hotel Roanoke - 110 Shenendoah Ave NW, Roanoke, VA 24016

Registration

  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • Participate in this luncheon remotely via live stream from Virginia Tech's North End Center.
  • Participate in this luncheon remotely via live stream from Virginia Tech's North End Center.
  • This option is for members who have already pre-paid for the entire calendar year.
  • Luncheon enrollment for members of PRSSA.

How to Score a 2.0 with Your Customers
Cox Virginia’s Starkey, Williams to discuss the 2.0 version of customer satisfaction

Organizations spend countless hours conducting research to determine the satisfaction of their customers or stakeholders. But how do you know if you’re getting the right customer satisfaction data? Are you collecting
data that’s truly measuring customer satisfaction and, more importantly, customer engagement and loyalty.

Join Alisha Starkey and Ted Williams from Cox Virginia as they discuss the “2.0” version of customer satisfaction research that they and many other companies are using to determine not only how satisfied their customers
are, but also how engaged their customers are with the brand. How loyal are their customers? Will they come back for future business? Also how much are customers recommending the business to others?

Make plans to attend the August 14 PRSA Blue Ridge professional development luncheon, starting at Noon at Hotel Roanoke. This promises to be a true learning experience for both new and seasoned public relations
practitioners. We are especially grateful to Cox Virginia for sponsoring our August luncheon.

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