When Crisis Communications Can Save Lives
When most public relations professionals face a crisis, they work to keep it out of the media. But what do you do when you need the media to help end the crisis? In our instant age of communication, balancing speed with accuracy and key messaging can be a challenge even for the most seasoned of PR professionals.
Corinne Geller with Virginia State Police and Teresa Hamilton Hall with Appalachian Power will discuss “When Crisis Communications Can Save Lives” by exploring a 2010 Roanoke County incident where every second counted in regards to informing the public and saving a young teen’s life. Learn about the impact of social media in gaining investigative information, tracking a murder suspect, searching for a
missing girl, meeting media demands, and, ultimately, helping bring about a happy ending.
Join us for the PRSA Blue Ridge Chapter’s professional development luncheon on Oct. 9 at noon at the Hotel Roanoke to learn more about leveraging the media when it matters most. This is the much-anticipated presentation
rescheduled from February, and this time there is no snow in the forecast!
Chapter members will also be voting on the proposed slate of officers for2015 at the October luncheon, and the PRSA Blue Ridge Chapter will be presenting its annual gifts to the five PRSSA chapters it sponsors, as well. With so much going on, you won’t want to miss this important