Brand journalism, why is it the new PR? How does it work? Will we no longer need reporters and the media? Our luncheon panel explores how organizations are becoming their own publishers to tell their brand story and to communicate directly with audiences. They will discuss the fundamentals of brand journalism and why it’s anticipated to become a public relations professional’s main focus in the coming years. Practically speaking, from this luncheon you will gain: • Insights in how to think and work like a journalist (gasp!) • Tips to create more valuable content (valuable to your audiences, that is!) • Helpful information on how to align your resources internally to build a publishing organization
Speakers include Brian Ellis, Executive Vice President, PadillaCRT, Richmond, Mike Dame, Senior Director of Marketing & Communications, Carilion Clinic and Cecelia Crow, owner and president of CCrow Brand Marketing.
