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Ditch Your Pitch... Is Brand Journalism The New PR?

  • 12 Feb 2015
  • 12:00 PM - 1:30 PM (EST)
  • Hotel Roanoke - 110 Shenendoah Ave NW, Roanoke, VA 24016


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • This option is for members who have already pre-paid for the entire calendar year.
  • Luncheon enrollment for members of PRSSA.

Registration is closed
February Luncheon
Ditch Your Pitch Is Brand Journalism The New PR?
What is your story... and is it getting where you want it to go?

Brand journalism, why is it the new PR? How does it work? Will we no longer need reporters and the media?

 Our luncheon panel explores how organizations are becoming their own publishers to tell their brand story and to communicate directly with audiences. They will discuss the fundamentals of brand journalism and why it’s anticipated to become a public relations professional’s main focus in the coming years.

 Practically speaking, from this luncheon you will gain:

 • Insights in how to think and work like a journalist (gasp!)
  •  Tips to create more valuable content (valuable to your audiences, that is!)
 • Helpful information on how to align your resources internally to build a publishing organization

Speakers include Brian Ellis, Executive Vice President, PadillaCRT, Richmond, Mike Dame, Senior Director of Marketing & Communications, Carilion Clinic and Cecelia Crow, owner and president of CCrow Brand Marketing.


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