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Communicating to Young Professionals

  • 11 Aug 2016
  • 12:00 PM - 1:30 PM (EDT)
  • Roanoke Higher Education Center, Room 212 - 108 N Jefferson St, Roanoke, VA 24011


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • This option is for members who have already pre-paid for the entire calendar year.
  • Luncheon enrollment for members of PRSSA.

Registration is closed

Engaging young professionals is crucial to recruiting and retaining talent to grow our region. It’s an issue that’s long been talked about – why do so many college graduates leave for bigger markets, including those in PR?

 That’s the reason for eXperience YP, a conference to connect and empower young professionals in the Roanoke and New River valleys to strengthen our communities socially and economically.

What started as a one-day event has blossomed into a year-long movement centered around an annual gathering every spring to showcase the quality of life in our region as well as the career and philanthropic opportunities available to young people.

Join us for the next chapter luncheon at noon on August 11 as the two eXperience co-chairs, Taylor Ricotta and Greg Danahy, join us for a panel discussion about the outlook for young professionals in our region, how to best communicate to young professionals and what we can do as PRSA members to foster YPs and mentorships throughout the region. They’ll share data from the eXperience conference and PR best practices that were used to create a successful event for this important audience.

This luncheon is sponsored by AEP.

The panel will be moderated by Thomas Becher, APR, co-creator of eXperience. Also on the panel:

Taylor Ricotta - Visit Virginia's Blue Ridge

Taylor Ricotta discovered her passion for Roanoke when she moved to the area in 2001.  After graduating from Radford University in 2012, Taylor helped lead the marketing efforts to launch Roanoke’s first co-working space, CoLab, to help local freelancers and small businesses succeed. 

In 2015, Taylor began working for Visit Virginia’s Blue Ridge to promote the region she loves to a much bigger audience.  As the Public Relations Manager at Visit VBR, Taylor currently works directly with travel writers and journalists to showcase Virginia’s Blue Ridge as a great tourism destination.

In her spare time, you will find Taylor soaking up the sun with family and friends and hanging out with her pet goats Lewis and Clark.

Greg Dahany - Allegheny Partners

A Roanoke native, Greg graduated from Hampden Sydney College in 2008. Post-graduation he spent several years working as a project manager in Washington D.C. His love of Roanoke brought Greg back in 2014 however, taking a position with Allegheny Partners managing a portfolio of multi-family residential properties in the Downtown Roanoke market. His personable approach and seemingly limitless energy quickly prove him a friend to all and helped establish him as one of Downtown Roanoke’s leading managers. Whether in his role as property manager of the Hancock Building and the Auction House Lofts, or as an avid outdoors enthusiast running on Roanoke’s Greenways, Greg strives to be an ambassador for Roanoke.

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