Getting to Grips with Social PR

  • 12 Oct 2017
  • 12:00 PM - 1:30 PM (EDT)
  • The Hotel Roanoke

Registration

  • Registration for individuals who are not PRSA members
  • This rate is for members who have prepaid for all luncheons in 2017.
  • Luncheon fee for PRSA members sigining up within two weeks of the event
  • Luncheon enrollment for members of PRSSA.

Getting to Grips with Social PR: the Key to Staying Relevant and Growing Your Business in the Digital Age

"Social media" is no longer something "the kids" do; it's part and parcel of 21st century communications.

Yet even today, many practitioners don't adequately harness the true power and promise of social technologies for their work, still functioning in somewhat of a silo, instead of as Social PR Superheroes.

At this event, join Shonali Burke, ABC, an award-winning and globally-recognized Social PR strategist, teacher and trainer, to learn:

  • what true "Social PR" is and isn't, as she walks you through her 7C Social PR Framework
  • how smart measurement - that does not have to break the bank - can help you showcase your work more effectively to clients
  • the secret sauce to building inspired communities of influence, which are at the core of successful Social PR.

This event is sponsored by Appalachian Power, a unit of American Electric Power.



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