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Virginia is for Lovers - Keeping Your Brand Relevant

  • 14 Dec 2017
  • 12:00 PM - 1:30 PM (EST)
  • The Hotel Roanoke


  • Registration for individuals who are not PRSA members
  • This rate is for members who have prepaid for all luncheons in 2017.
  • Luncheon fee for PRSA members sigining up within two weeks of the event
  • Luncheon enrollment for members of PRSSA.

Registration is closed

Virginia is for Lovers
Keeping Your Brand Relevant

We've all heard of the brand, "Virginia is for Lovers." Did you know that next year the Virginia Tourism Corporation is celebrating the phrase's 50th birthday? That's a long time to keep any kind of branding strategy going! Join Danielle Emerson and Jenna Eckel from the Virginia Tourism Corporation for a brief brand story and provide examples of successful integrated marketing (owned, earned, paid) strategies we use to keep the brand relevant today.

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