The Influence of Branding and Cultural Messages on the Brain

  • 11 Apr 2013
  • 12:00 PM - 1:30 PM (EDT)
  • The Inn at Virginia Tech 901 Prices Fork Road, Blacksburg, VA 24061

Registration

  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • This option is for members who have already pre-paid for the entire calendar year.
  • Luncheon enrollment for members of PRSSA.

Registration is closed

How does the brain respond to a brand or advertising message? Why are some messages effective while others are not? Find out at the April 11 PRSA Blue Ridge luncheon at The Inn at Virginia Tech.

The event will feature a presentation by Ann Harvey, Ph.D., a research scientist at the Virginia Tech Carilion Research Institute, who will share her insights on the real, biological influence of branding and cultural messages. Harvey conducts research as well as  coordinates the Roanoke Brain Study (RBS) project, designed to study the types of decisions people make every day using a combination of neuroimaging, genetics, and behavior. Her research is focused on human decision-making, and in particular how cultural messages (ideas, narratives, brands, social gestures) influence those decisions.

Harvey graduated from Northwestern University with a B.S. in biomedical engineering, earned a Ph.D. in neuroscience from Baylor College of Medicine, and served as a postdoctoral fellow at Baylor College of Medicine. In addition, Dr. Harvey has published articles which include, “Monetary favors and their influence on neural responses and revealed preference,” in the July 14, 2010 Journal of Neuroscience.

The Virginia Tech Department of Communication  will sponsor the April 11, 2013 luncheon, which begins at noon at the Inn at Virginia Tech and is open to the business community.

Professional Panel to Field Questions

After the April 11th luncheon at The Inn at Virginia Tech, a panel of public relations professionals will answer questions from PRSSA members from 1:30pm to 2:30pm. This panel is free to PRSSA members, as well as guests who attend the the April 11th Luncheon.


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