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Bringing Roanoke's Outdoors Online

  • 17 Feb 2011
  • 12:00 PM - 1:30 PM (EST)
  • Hotel Roanoke, 110 Shenandoah Ave., Roanoke, VA


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • Luncheon enrollment for members of PRSSA.

The Blue Ridge Chapter of the Public Relations Society of America will kick off their 2011 professional development calendar with a presentation by the director of outdoor branding for the Roanoke Regional Partnership Pete Eshelman.

Eshelman will talk with local public relations professionals about "Bringing Roanoke's Outdoors Online" on Feb. 17, at noon at Hotel Roanoke.

The professional development luncheon is one of six the Blue Ridge Chapter will hold this year focusing on the role of business in public relations. For a complete listing of this year's topics, click here.

Eshelman will present tried and true strategies of social media:  "Post it, share it, tweet it...if it has something to do with the outdoors the Roanoke Regional Partnership is going to tell you about it." Learn how the Partnership, using as a platform, uses social media to promote and develop an outdoor brand for the Roanoke Region of Virginia.

Since 1983, the Roanoke Regional Partnership has served as the single organization to promote the region as a business location to companies worldwide. Working with governments and business partners, the partnership has helped create more than 13,400 jobs and brought in more than $1.3 billion in investment. Eshelman loves telling people about all of the wonderful things Roanoke has to offer outside including hiking trails, mountain biking, caving, canoeing, etc. Eshelman fills a position created especially for the implementation of the Partnership's new program of work which includes asset development. 

Eshelman combines his knowledge of the outdoors with leadership, organizational, and promotional skills. He developed, co-founded the Blue Ridge Marathon, and brought the Banff Radical Reels Film Festival and Gear Junkie Treasure Hunt to Roanoke to help build brand recognition for outdoor recreation and increase recognition of the region as a place to live, work, and invest.  He previously worked as the Director of Operations at Wilderness Adventure at Eagle Landing, the Program Director at Wilderness Adventure at Eagle Landing, and the Ski Rental and Repair Shop Manager at Grand Targhee Ski Resort. He went to college at DePauw University in Greencastle, IN.

Anyone interested may attend this event. The cost for PRSA Blue Ridge members is $22; non-members may attend the luncheon for $30. The cost for students is $17.

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