The Winning Combination: Innovative Partnerships, Effective Measurement and Creative Communication Strategies

  • 26 Apr 2012
  • 12:00 PM - 1:30 PM (EDT)
  • The Inn at Virginia Tech 901 Prices Fork Road, Blacksburg, VA 24061

Registration

  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • Luncheon enrollment for members of PRSSA.

It’s no luck, that Virginia Lottery is a leader in the national lottery industry. Learn about The Winning Combination: Innovative Partnerships, Effective Measurement and Creative Communication Strategies Thursday, April 26* at The Inn at Virginia Tech

This is the second in the Anniversary Luncheon Series of the Blue Ridge Chapter, Public Relations Society of America, in partnership with the chapter’s Past Presidents Council. Founded in 1992, the Blue Ridge PRSA chapter is celebrating 20 years as the region’s organization for public relations professionals.  The April luncheon sponsor is the Department of Communications at Virginia Tech  

Director of Communications Jill Vaughan,APR; Communications Manager Jennifer Mullen; and Communications Associate Rachel Buhse will discuss what’s been an interesting journey, though not one without some hurdles, and how they now have more cross-departmental collaboration than ever.  

Vaughan, who joined the Virginia Lottery in December 2004, directs all strategic communications – with the public, employees, retailers, educators, the Lottery Board, the governor’s office and the media. She leads a 10-person communications and creative services team, which informs Virginians about Lottery winners, new products and the activities of the organization that generates more than $1.4 billion in sales each year.

The Lottery’s seven customer service centers recently became a new addition toVaughan’s department. The centers are operated by 23 Lottery employees and are located across the commonwealth for customers to cash winning tickets greater than $600.

The Virginia Lottery generates approximately $1.2 million per day for Virginia’s K-12 public schools. Operating entirely on revenue from the sale of Lottery products, rather than tax dollars, the Virginia Lottery generated more than $444 million for Virginia’s public schools in Fiscal Year 2011. That represents about 8 percent of state funding for public education in Virginia. The Lottery has generated more than $5 billion for public education since 1999. Click here to view the 2011 Virginia Lottery annual report.

Vaughan has served on the board of directors for PRSA Richmond for several years and was chapter president in 2007. She currently serves on the foundation board. She earned her accreditation in public relations (APR) from the PRSA in 2000. She is a member of the North American Association of State and Provincial Lotteries and Skills USA. ThePrinceton, W.V., native is a graduate of Virginia Tech and member of the Virginia Tech Communication Advisory Board.

This luncheon is sponsored by the Department of Communications, Virginia Tech.

The cost to attend the luncheon is: $17 for students, $22 for members and $30 for nonmembers.  The public is welcome.

Attendance:

members 21

guests 56

Total: 77


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