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The Psychology of Decision Making and Influence of Mass Media

  • 21 Jun 2012
  • 12:00 PM - 1:30 PM (EDT)
  • Hotel Roanoke, 110 Shenandoah Ave., Roanoke, VA


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • Luncheon enrollment for members of PRSSA.

Psychology expert Glenn Kent, Ph.D., will examine the role of public relations and advertising in the American obesity epidemic in his presentation "The Supersizing of America: The Psychology of Decision Making and Influence of Mass Media” on Thursday, June 21.*

This is the third in the Anniversary Luncheon Series of the Blue Ridge Chapter, Public Relations Society of America, hosted in partnership with its Past Presidents Council. The professional organization is celebrating 20 years of advancing communications professionals throughout western Virginia. 

This bimonthly membership luncheon at Hotel Roanoke is being sponsored by Carilion Clinic  and Neathawk Dubuque & Packett  It will be a joint meeting with the American Advertising Federation, Roanoke Chapter, and is open to the business community at-large.

Dr. Kent is an assistant professor of psychology at Jefferson College of Health Sciences  He is a nationally certified personal trainer with the American Council on Exercise. He also is founder of Fitness Motive L.L.C., through which he provides his combined areas of expertise to help individuals and organizations achieve personal and professional goals with a positive and healthy mindset.

Since earning his doctorate in health psychology from the Universityof Cincinnatiin 2008, Dr. Kenthas focused his career on understanding the motivation behind lifestyle choices – especially those related to diet and exercise. His broad research interests focus on movement, eating and psychology, with the goal of helping to prevent or reduce the causes of chronic diseases, especially obesity, heart disease and diabetes. Currently, he is conducting research on the psychology of eating that delves into the question of whether discrete personality traits influence, or are related to, food choices.

AAF members may register online at PRSA members may register online at For more information, visit the organizations’ websites or contact Heidi Ketler, BRC PRSA president-elect and program chair, at (540) 650-3696.

* Please note: This bimonthly luncheon will be conducted on the third Thursday in June, rather than the typically scheduled second Thursday


members 28

guests 20

Total: 48

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