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Framing the Campaigns: Communication Strategies in the 2012 Presidential Election

  • 09 Aug 2012
  • 12:00 PM - 1:30 PM (EDT)
  • Hotel Roanoke, 110 Shenandoah Ave., Roanoke, VA


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • Luncheon enrollment for members of PRSSA.

Bob Holsworth, Ph.D., will explore the who, what, when, where, how, why of “"Framing the Campaign: Communication Strategies in the 2012 Presidential Election”" on Thursday, Aug. 9 at Hotel Roanoke.

This is the fourth in the Anniversary Luncheon Series of the Blue Ridge Chapter, Public Relations Society of America, hosted in partnership with its Past Presidents Council. The professional organization is celebrating 20 years of advancing communications professionals throughout western Virginia. The luncheon sponsor is Appalachian Power.

A political commentator from Richmond, Va., Holsworth is widely respected across the country for his nonpartisan analyses. This presentation promises to be an intriguing discussion on how key messages are shaped and multiple media modes are employed, as well as other communication strategies and tactics to sway public opinion.

Holsworth is widely recognized for his insight and wit. His observations on national and Virginia politics have appeared in The Wall Street Journal, The Washington Post, the New York Times and numerous other papers and newsmagazines. Bob has appeared on almost all the major American television networks, the BBC and ITN in Great Britain and Fuji Television in Japan. He is presently the regular political analyst for WTVR in Richmond.

Holsworth has served in major leadership roles on a number of commissions and boards. He recently chaired Gov. Robert F. “"Bob”" McDonnell’’s Independent Bipartisan Advisory Commission on Redistricting. He was executive director of Gov. Mark Warner’’s Commission on Efficiency and Effectiveness that was led by former Gov. L. Douglas Wilder. He also served as co-staff director of the Commission on the Future of Virginia’’s Urban Areas and on the Charter Review Commission for the City of Richmond. He is presently chairman of the board of GRASP - Great Aspirations Scholarship Program. He recently completed work on the Governor’’s Commission on Higher Education Reform. He currently serves on the Regional Leadership Council of Smart Beginnings and on the advisory boards of the Virginia Literacy Institute and the Virginia Public Access Project.

Holsworth was the founding director of both the Center for Public Policy and the Wilder School of Government and Public Affairs at Virginia Commonwealth University. He was presented Virginia Commonwealth University’’s Outstanding Teacher Award and the State Council of Higher Education for Virginia Outstanding Faculty Award. In 2008, the Virginia Association of Secondary School Principals honored him for his contribution to public education in the commonwealth.

This bimonthly membership luncheon at Hotel Roanoke is open to the business community at-large. Register online at For more information, visit the PRSA Blue Ridge website or contact Heidi Ketler, PRSA Blue Ridge President-Elect and Program Chair, at (540) 650-3696.

Thank you to our luncheon sponsor: Appalachian Power


members 20

guests 8

Total: 28

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