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Maximize Your E-Communication Effectivness

  • 25 Oct 2012
  • 12:00 PM - 1:30 PM (EDT)
  • Hotel Roanoke, 110 Shenandoah Ave., Roanoke, VA


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • Luncheon enrollment for members of PRSSA.

Paula Wilder, a principal with WilderWeber Leadership Group  in Blacksburg, will share strategies for leveraging e-communication that produce desired results when she presents “Maximize Your E-Communication Effectiveness” Thursday, Oct. 25, beginning at noon, at Hotel Roanoke. 

This is the fifth in the Anniversary Luncheon Series of the Blue Ridge Chapter, Public Relations Society of America, hosted in partnership with its Past Presidents Council. The professional organization is celebrating 20 years of advancing communications professionals throughout western Virginia.

This luncheon will serve as our chapter's annual meeting, where members will vote on our 2013 slate of officers.  Also at this luncheon, the Blue Ridge PRSA will present five annual $300 grants to Public Relations Student Society of America chapters throughout the western Virginia region. They are: James Madison University, Liberty University, Lynchburg College, Radford University and Virginia Tech. 

The sponsor of this PRSA chapter luncheon is Access, a full-service advertising and public relations firm in Roanoke. Special higher education sponsors are Liberty University School of Communication , Radford University School of Communication  and the Virginia Tech Department of Communications

Wilder, a veteran leadership consultant and professional facilitator, will provide insight into the dynamics of e-communication and how to determine the right vehicle for desired objectives. She will touch on understanding a target audience and defining the message to meet that audience’s needs, ensuring the message is welcomed by the receiver. The audience also will participate in interactive exercises to reinforce understanding of the power of e-communication. 

“Organizations are a series of conversations – different kinds of conversations that create different results,” says Wilder. Describing e-mail as “the go-to vehicle for delivering conversation in the digital age,” Wilder will share tips for taking advantage of e-mail’s efficiency, mobility, record-keeping and tracking, while attending to two essential ingredients for effective business communication:  the work and the relationship. 

Wilder has provided consulting and facilitation services to more than 75 organizations in a wide variety of industries for the last 15 years. She is a certified professional facilitator with the International Association of Facilitators and a registered organization development consultant.  She earned her master’s degree in organization development from American University/National Training Labs and her doctor of education degree in policy planning and decision-making from Boston University. 

WilderWeber Leadership Group helps senior- and middle-level leaders create sustainable change by aligning competitive marketplace strategy with organizational effectiveness. The consulting group is a member of VT KnowledgeWorks, the Roanoke-Blacksburg Technology Council and the Montgomery County Chamber of Commerce. 

This bimonthly luncheon at Hotel Roanoke is open to the business community. For more information and to register, visit  or contact Heidi Ketler, PRSA Blue Ridge president-elect and program chair.


members 30

guests 31

Total: 61

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