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Global Public Affairs Strategies for 21st Centry Strike Aircraft

  • 13 Dec 2012
  • 12:00 PM - 1:30 PM (EST)
  • Hotel Roanoke, 110 Shenandoah Ave., Roanoke, VA


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • Luncheon enrollment for members of PRSSA.

F-35 Joint Program Office Public Affairs Director Joe DellaVedova will share global communication strategies for the $395 billon F-35 Lightning II strike aircraft with the region’s communication professionals Thursday, Dec. 13, beginning at noon, at Hotel Roanoke

Global Public Affairs Strategies for 21st Century Strike Aircraft” is the sixth and final program of the Anniversary Luncheon Series of the Blue Ridge Chapter, Public Relations Society of America, hosted in partnership with its Past Presidents Council. The professional organization is celebrating 20 years of advancing communications professionals throughout western Virginia.

Neathawk Dubuque & Packett  is the luncheon sponsor. The full-service advertising, marketing and public relations agency has offices in Roanoke and Richmond in Virginia, in addition to Chattanooga, Tenn., Durham, N.C., and Tampa, Fla.

DellaVedova directs strategic communications for the United States’ largest weapons program and is responsible for coordinating government communications about the F-35 aircraft within the Defense Department, Air Force, Navy and Marine Corps, as well as 10 international partner countries.

The F-35 is a next-generation multi-role, low-observable fighter that is needed to defeat 21st century threats. “The aircraft’s avionics, propulsion systems, sensors and firepower will deter potential adversaries and protect our nation and its interests,” DellaVedova said.

In his presentation, DellaVedova will discuss:

  • Building relationships to address complex communication challenges;
  • Enhancing organizational transparency to increase credibility;
  • Leveraging new media and outreach opportunities to engage key publics and achieve success.

“Our stakeholders are on multiple continents and are accountable to their publics at-large,” DellaVedova said.  “In this era of growing debt and debate on military spending, it is mission critical to effectively deliver clear and factual information through the various communication channels.”

DellaVedova is an accomplished leader with more than 17 years of experience in working national and international governmental communications. Prior to his position with the F-35 Joint Program Office, as the lead public relations officer for the Department of Defense Military Commissions, which has been overseeing Guantanamo terrorist trials. He served more than 12 years as an active-duty officer and continues his military service in the Air Force Reserves.

This bimonthly luncheon at Hotel Roanoke is open to the business community. For more information and to register, visit or contact Heidi Ketler, PRSA Blue Ridge president-elect and program chair.


members 35

guests 9

Total: 44

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