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Harnessing the Power of Digital Media - David Almacy

  • 10 Oct 2013
  • 12:00 PM - 1:30 PM (EDT)
  • Hotel Roanoke, 110 Shenandoah Ave., Roanoke, VA


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • Luncheon enrollment for members of PRSSA.

Digital media. No doubt you’re using it in your public relations plans and strategies, but are you getting the results you want? Join us on Thursday, Oct. 10, to hear David Almacy’s presentation on “Harnessing the Power of Digital Media” and learn best practices for using digital media to maximize its advantage to your company or organization. Almacy is a senior vice president in the Washington, D.C. office of Edelman, the world’s largest public relations firm, with 67 offices and more than 4,800 employees worldwide, as well as affiliates in more than 30 cities.

 He brings more than 15 years of experience at the intersection of government, media, public relations, marketing, politics and digital communications.  Almacy’s clients have included Hilton Worldwide, Adobe, Samsung, Walmart, Microsoft, PepsiCo, Cigna, National Mining Association, BSA|The Software Alliance, BAE Systems, Inc. and the American Petroleum Institute.

 Prior to joining Edelman, Almacy was the White House Internet and E-Communications director under President George W. Bush.  In that role, he managed online communications strategy, served as an official spokesman for Internet press and bloggers and acted as a liaison to the federal government Web manager community. He was also the primary owner of the White House website ( and spearheaded its comprehensive redesign in March 2007.

 In 2007, Almacy was named as one of PRWeek‘s Top 40 Under 40.  In May 2009, Washingtonian Magazine listed him among the Top 100 Tech Titans in Washington, D.C. Currently Almacy is an adjunct faculty member in Georgetown University’s Public Relations and Corporate Communications Master’s Program where he lectures on the evolving influence of the Internet and social media in government, politics, issue advocacy and corporate brand reputation. 

 His additional background and experience includes stints with the Republican National Committee, Phi Delta Theta Fraternity, Washington Business Journal, C-SPAN, GovTech Solutions and the U.S. Department of Education.  Almacy is a native of Bethesda, Md.

 The October luncheon will not be simulcast. Instead, it will be held in Roanoke as a joint event with the chapter members from the NRV.

 Access will sponsor the Oct. 10 luncheon, which begins at noon at Hotel Roanoke and is open to the business community.

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