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Webinar - Reputation Management

  • 21 Nov 2013
  • 12:30 PM - 2:00 PM (EST)
  • Downtown Roanoke, Roanoke College, Virignia Tech & Washington and Lee University


Registration is closed

Don’t miss the final professional development webinar of the year – “Building Your Reputation Task Force: Empowering Employees Onsite and Online.”  The webinar will start at 1 p.m. with a half hour for networking and lunch before and a half hour for discussion after. Please register to attend at one of four presentation locations.

Attendees are asked to bring their own lunch. The event is free to members and students (including non-PRSSA members) and $10 for guests. Contact Heidi Ketler at for more event information. Deadline to register is Monday, November 18.


The live Public Relations Society of America webinar will be presented by two acclaimed public relations professionals:


Deirdre Breckenridge

CEO, Pure Performance Communications

John Mustin

CEO, Wasabi

ABOUT Deirdre K. Breckenridge

Deirdre K. Breckenridge is chief executive officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at such companies as Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank.


Deirdre is the author of five Financial Times books. Her most recent, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012. Her other books include, “Putting the Public Back in Public Relations,”  “PR 2.0, New Media, New Tools, New Audiences,”  “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”


Deirdre speaks nationally and internationally on the topics of PR, marketing and social media communications. In 2011, she was a keynote speaker at the RIT Social Media and Communications Symposium, delivered the keynote address for the Maine Public Relations Counsel and presented the keynote at Visa Championships/USA Gymnastics Conference. She also has presented at BlogWorld, Social Media Congress (in Amsterdam), the Public Relations Institute of Australia, the Marketing Executives Networking Group, the Public Relations Association of Museums and the Women’s Presidents Organization.


Deirdre is a member of PRSA and has served as a on the Board of NJ/PRSA and the New Jersey Advertising Club. Top Rank named Deirdre among the 25 Women that Rock Social Media and Traackr recognized Deirdre as the #1 PR 2.0 Influencer in 2011.


Deirdre is a contributing editor of TechConnect, PRSA's technology newsletter. She blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

ABOUT John Mustin

As founder and CEO of Wasabi Rabbit, John Mustin envisioned the concept of the digital platform as the delivery vehicle for comprehensive online marketing experiences. He has been instrumental in building Wasabi Rabbit’s stellar portfolio and fueling its reputation for innovation. Focused on guiding the company’s strategy, John leads business development while managing strategic partnerships and key customer relationships.


Most recently, he has been acknowledged for his ability to manage large-scale projects and deliver meaningful interactive experiences for such global clients as Marketwired, Guardian Life Insurance, Ernst & Young, Deutsche Bank, Fidelity Investments, Lending Tree, L.L. Bean, Subway and others.


John’s professional background is comprised of a formidable cross section of advertising, brand marketing, digital creative and management spanning 21 years. His track record of creating and managing integrated campaigns includes work at AY Digital, GlobalWorks Group LLC, MMB NY, Harte-Hanks and Lotus Interworks and covers multiple sectors, including retail, automotive, financial services, insurance, healthcare and telecommunications. Prior to joining AY Digital, John’s previous accomplishments include his role as partner and chief marketing officer at GlobalWorks, where he delivered consistent year-over-year revenue and profitability growth while managing the brand planning, account services and media services practices. 


John is a captain in the United States Navy reserve and a veteran of Operations Enduring Freedom and Iraqi Freedom. For his service in the Arabian Gulf, he was awarded the Meritorious Service Medal.  

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