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The Fearless Future of PRSA - A Look at the 2014-2016 Strategic Plan

  • 12 Dec 2013
  • 12:00 PM - 1:30 PM (EST)
  • Hotel Roanoke, 110 Shenandoah Ave., Roanoke, VA


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • Luncheon enrollment for members of PRSSA.

Registration is closed
Sponsored by ND&P

Can you predict the future? Joseph Cohen can.  He has seen the “Fearless Future for PRSA - A Look at the 2014 to 2016 Strategic Plan” and wants to tell you about it.

Cohen is a senior vice president at MWW in New York, one of the top five global independent public relations firms in the industry.  He is also the in-coming chair of the Public Relations Society of America (PRSA) for 2014. Attend the Dec. 12 PRSA Blue Ridge luncheon to learn how practitioners and our industry must adapt to changing times.

As a member of the leadership team of MWW's consumer marketing practice, Cohen has helped establish best practices while guiding communications, integrated marketing, and digital/social media strategy for such major brands and organizations as Sara Lee/Hillshire Brands, Zumba Fitness, Gold's Gym International, 1-800-FLOWERS.COM and Sbarro Italian Eatery.

His expertise spans the food/restaurant, consumer packaged goods, retail, health/fitness, sports marketing, entertainment and non-profit sectors.  His account experience also includes The Palm Restaurant Group, Bally Total Fitness, Everlast, and Go Bowling! (marketing communications for the bowling industry).

 Cohen has won numerous industry awards including PRWeek’s “40 Under 40” (2013), "PR Team Leader of the Year" at the PR News PR People Awards (2010) and recognition by PRWeek on its list of Ten Rising Stars (2006). He holds a bachelor's degree from the S.I. Newhouse School of Public Communications at Syracuse University.

ND&P will sponsor the Dec. 12, 2013 luncheon, which begins at noon at Hotel Roanoke and is open to the business community.


For more information and to register, visit or contact Melinda Mayo, PRSA Blue Ridge president-elect and program chair, at or 540-537-0042.


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