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Go Figure: Making Numbers Count

  • 10 Apr 2014
  • 12:00 PM - 1:30 PM (EDT)
  • Holiday Inn: University-Blacksburg, 900 Prices Fork Road, in Blacksburg


  • Luncheon fee for non-members of PRSA
  • Registration for PRSA members only
  • This option is for members who have already pre-paid for the entire calendar year.
  • Luncheon enrollment for members of PRSSA.

Registration is closed

In “Go Figure: Making Numbers Count,” Matt Baron brings numbers to life and shares how even the math-averse can use them to inject life into stories and gain an edge on others vying for media coverage. With “Go Figure,” Matt also covers some of the most common math-related mistakes that can undermine your credibility and damage your relationship with clients and journalists alike. Plus, he caps it all with practical, empowering tips and tools that will help you not only secure media placements but gain a reputation as a go-to resource and mathematical maven.

A big thank you to ND&P and Virginia Tech for sponsoring this luncheon.

Since 2001, Matt Baron has traveled throughout the country to train thousands of journalists, publicists and other professional communicators on topics ranging from deadline reporting and interviewing techniques to
numeracy, or mathematical literacy.

Matt’s column, “By the Numbers,” was syndicated by Copley Newspapers in the late 1990s and for three years he was the statistics researcher and writer for Sports Illustrated for Kids. Fittingly, he counts Scott Flansburg, aka “The Human Calculator,” among his favorite clients since he launched his PR practice, Inside Edge, in 2005.

Also a longtime journalist, Matt’s work has appeared in the Chicago Tribune, Time, USA Today and numerous other publications. He is a graduate of Northwestern University’s Medill School of Journalism.

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