Congratulations to Our 2017 Summit Award Winners!


Download a Press Release about 2017 Summit Awards

The 2017 Summit Award winners are:

CAMPAIGNS:
Community Partnerships:

•    Gold:  Roanoke County Public Schools – Load the Bus 2017
•    Silver:  Virginia Western Community College – Greetings from Roanoke
Internal Communication (For-Profit Organizations):
•    Gold:  BAE Systems – In the Loop
•    Silver:  Access Advertising & Public Relations – OSI One Team Internal Communications Campaign
Issues & Crisis Management:
•    Gold:  Roanoke County Public Schools, Roanoke Valley Opioid & Heroin Prevention Task Force, Prevention Council of Roanoke County – Opioid/Heroin Abuse Community Meetings
Marketing Products or Services (For-Profit Organizations):
•    Gold:  Access Advertising & Public Relations – Bon Secours Surgical Weight Loss
Marketing Products or Services (Government/Education Organizations):
•    Gold:  Roanoke County Parks, Recreation & Tourism – Green Ridge Equipment
Public Relations Campaign (Government/Education Organizations):
•    Gold:  Moss Arts Center – Youth access the arts with the Moss Arts Center
•    Silver:  Montgomery County - #AdoptASharkWeek
Public Relations Campaign (Non-Profit Organizations):
•    Gold:  Carilion Clinic – Carilion Clinic:  A Decade of Transformation
•    Silver:  Institute for Advanced Learning & Research – Inspiring Employee Pride
Special Event (Two days or shorter):
•    Gold:  ndp – Brewer’s Ball
•    Silver:  Virginia Western Community College - Virginia Western's 50th Anniversary Celebration Closing Event
Special Event (Longer than two days):
•    Gold: Cox Communications – Cox Roanoke’s 40th Anniversary Celebration
•    Silver:  Montgomery County – Black Cat Appreciation Days

BEST IN SHOW:  Cox Communications – Cox Roanoke’s 40th Anniversary Celebration
   
TACTICS:
Annual Report:

•    Gold:  VCOM - Inspired. A college where Vision, Caring and Osteopathic Medicine align
•    Silver:  Institute for Advanced Learning & Research – 2016 Annual Report
Magazines:
•    Gold:  Roanoke College – Roanoke College Magazine
Media Relations (For-Profit Organizations):
•    Gold:  ndp – Ballast Point
Media Relations (Government/Educational Organizations):
•    Gold:  Roanoke County Public Schools – Load the Bus 2017
•    Silver:  Va. Dept. of Transportation, Salem District – Opening the Diverging Diamond Interchange at Valley View Boulevard
Multimedia Program (two minutes or less):
•    Gold:  Access Advertising & Public Relations – Bon Secours Believe
•    Silver:  Roanoke County Parks, Recreation & Tourism – Green Ridge Functional Fitness
Multimedia Program (longer than two minutes):
•    Gold:  Institute for Advanced Learning & Research – A Beacon for Southern Virginia
•    Silver:  Virginia Tech – Save Our Towns
Newsletter (external audiences):
•    Gold:  Institute for Advanced Learning and Research – The Institute’s Monthly Newsletter
Newsletter (internal audiences):
•    Gold:  Roanoke Regional Partnership – Investor Insider Electronic Newsletter
Print Publication (single page):
•    Gold:  Roanoke County Parks, Recreation & Tourism – Camp Roanoke Brochure
Print Publication (multi-page): (TIE)
•    Gold:  Roanoke Regional Partnership - Accelerate 2022 Campaign Booklet
•    Gold:  Virginia Western Community College – Virginia Western Enrollment Guide
Public Service Announcement:
•    Gold:  Montgomery County – Crazy for Cats
•    Silver:  Montgomery County – Sheriff’s AID Panels 2017
Social Media:
•    Gold:  Mountain Lake Lodge - Mountain Lake Lodge and Dirty Dancing 30th Anniversary Campaign Creates Post Reach in the Millions
•    Silver:  Roanoke City – Bigfoot Sightings Spike Social Media Engagement
Website (primary site): (TIE)
•    Gold:  Roanoke County Parks, Recreation & Tourism – RoanokeCountyParks.com
•    Gold:  Roanoke City Parks & Recreation – Roanoke Parks & Recreation Website Redesign
Website (special purpose or microsite):
•    Gold:  Virginia Tech – Save Our Towns

BEST IN SHOW:  Mountain Lake Lodge - Mountain Lake Lodge and Dirty Dancing 30th Anniversary Campaign Creates Post Reach in the Millions




Reserve Your Space for the 2017 Summit Awards Gala
Wednesday, November 15

Join us for PRSA Blue Ridge's biggest event of the year and see who takes home awards for the most innovative, effective and creative public relations campaigns and tactics. New this year, enjoy entertainment from the area's only professional improv comedy troupe, Big Lick Conspiracy.


REGISTER NOW FOR THIS EVENT


See who's the cream of the crow in the following categories:

  • For Profit - Any campaign of program where more than 50% of the work is completed by a for-profit organization.
  • Non-Profit - Any campaign where more than 50% of the work is completed by a non-profit organization
  • Government/Education - Any campaign where more than 50% of the work is completed by a local, state or federal government agency, public school or higher education system.
 Community Partnerships
 Public Relations Campaigns
 Internal Communications
 Marketing or Products or Services
 Issues and Crisis Mgmt
 Student Portfolio
 Special Events
 Lin Chaff Award for Creativity
 Annual Report
 Newsletter
 Print Publications
 Magazines
 Public Service Announcement
 Mobile/Tablet Application
 Social Media
 Website Development
 Multimedia Program
 Writing  

Want to Enter? Here's How!

1) Download a PRSA Summit Award Call for Entries

2) Submit your award entry online

3) Mark your calendar for our Summit Award Gala on November 15, 2017


Adam & Alison Award for Media Excellence

Want to recognize a working media professional for their dedication and service to the community? We're proud to offer a new award in memory of the WDBJ reporters killed in the line of duty in 2015. Nominations will be judged by the PRSA board.

Submit Your Nomination Here


Questions?
Josh Meyer  (540) 867-6311         jmeyer@virginiawestern.edu
Chuck Lionberger (540) 562-3900 clionberger@rcs.k12.va.us



Congratulations to Last Year's Winners!






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