On February 8, 2024, winners of the 2023 PRSA Summit Awards were recognized! 

Winners of these prestigious awards are: 

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CAMPAIGNS DIVISION:

Community Partnerships:

• Gold:  Student Registered Apprentice Showcase - Roanoke County Public Schools with Roanoke City Public Schools

• Silver:  Roanoke College R House – Roanoke College

 

Internal Communication:

• Gold:  Va. Tech SCOM Internship Program – Va. Tech School of Communication

• Silver:  Carter Machinery Employee Opinion Survey - LeadPoint Digital

Marketing Products or Services:

• Gold:  Student Registered Apprenticeship Program – Roanoke County Public Schools

• Silver:  Visit SoSi – Eddy Alexander

 

Public Relations Campaign:

• Gold:  Safety Ambassador Series – Roanoke City Sheriff’s Office

• Silver (tie):  Cardinal Bicycle PR Campaign - LeadPoint Digital

• Silver (tie):  Good Samaritan Hospice PR Campaign – 5Points Creative

 

Special Event (Two days or shorter):

• Gold:  Valley Metro Grand Opening – 5Points Creative

• Silver:  RBTC TechNite – LeadPoint Digital

 

Special Event (Longer than two days):

• Gold:  NRV Senior Games – Montgomery County

• Silver:  25th Anniversary of Women at VMI – VMI Alumni Agencies

 

 

BEST IN SHOW (campaigns):  Va. Tech SCOM Internship Program – Va. Tech School of Communication

           

 

TACTICS DIVISION:           

Annual Report:

• Gold (tie):  Illuminating Progress – Carilion Clinic

• Gold (tie):  2021-2022 Annual Report – Institute for Advanced Learning & Research

 

Earned Media - Media Relations:

• Gold:  Student Registered Apprenticeship Program - Roanoke County Public Schools

• Silver:  BioTech Media Relations – LeadPoint Digital

 

Earned Media – Feature Stories:

• Gold:  Toby’s Dream Foundation – Va. Tech School of Communication

 

Paid Media:

• Gold:  FloTrace Digital Ads – LeadPoint Digital

 

Publications (Multipage):

• Gold:  2021-2022 Annual Report – Institute for Advanced Learning & Research

• Silver:  Pipe Material Education Program – Western Virginia Water Authority

 

Publications (magazines & newsletters):

• Gold:  Alumni Review – VMI Alumni Agencies

• Silver:  View Magazine – Edward Via College of Osteopathic Medicine

 

Public Service Announcement:

• Gold:  T-Rex Trail PSA – RVTV

• Silver:  Buzz4Good – LeadPoint Digital

 

Shared Media – Social Media (written):

• Gold:  Byrider Roanoke Customer Appreciation – LeadPoint Digital

• Silver:  25th Anniversary of Women at VMI – VMI Alumni Agencies

 

Shared Media – Social Media (video):

• Gold:  638 Days, An Adoption Story – Montgomery County

 

Video (two minutes or less):

• Gold:  Safety Starts With You – RVTV

 

Video (longer than two minutes):

• Gold:  25th Anniversary of Women at VMI – VMI Alumni Agencies

• Silver:  52 Weeks of Reading – RVTV

 

Website:

• Gold:  Franklin County Economic Development Website – LeadPoint Digital

• Silver:  Roanoke College Website – Roanoke College

 

Writing:

• Gold:  Speaking the Language of Hope – Virginia Tech Carilion School of Medicine

• Silver:  2021-2022 Annual Report – Institute for Advance Learning & Research

 

BEST IN SHOW (tactics):  Franklin County Economic Development Website – LeadPoint Digital

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Again this year, the Chapter honored the memories of Alison Parker and Adam Ward who were tragically lost in August 2015 with the Adam & Alison Award for Media Excellence.  Chapter members nominated members of the media who exemplified excellence in media reporting.  The winner of the 8th annual Adam & Alison Award for Media Excellence is Patsy Montesinos from WDBJ-7.

 

Additionally, chapter members were invited to nominate a member for the Shooting Star Award, recognizing the individual who had made the greatest contribution to the advancement of the chapter and the public relations profession over the past year.  The Shooting Star Award was presented to Dr. Stephanie Smith from the Va. Tech School of Communication.

 

In a continuing tradition, the Blue Ridge Chapter presented a special award in honor of Lin Chaff, a founding member of the Blue Ridge Chapter who was widely respected in the public relations profession.  This award recognizes overall creativity in a tactic or campaign.  All entries were considered for this award.   The winner of the 2023 Lin Chaff Award for Creativity was presented to Roanoke Valley Television (RVTV) for their video entry, Safety Starts With You.

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