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SPRING HAS SPRUNG! Check it the latest edition of the BRPRSA newsletter!


Happy Spring, PR Rockstars! With blooming flowers and budding trees, our creativity is in full swing (and so are our allergies, TBH)! In this month's newsletter, we recap our 2024 Summit Award Winners, invite you to our April Luncheon, and share how you can help promote our chapter!


Also, this is YOUR newsletter, and we want your input! What would you like to see? More press release tips or maybe a guide on managing cat interruptions during Zoom calls? Reach out to Tiffany Bradbury, our Communications Chair, at tbradbury@botetourtva.gov with your suggestions! Now, let’s dive in.....



 



Here's your 2025 Slate of Officers! But.... there's always room for more! If you are interested in helping with any of our committees, please reach out! It's all about collaboration & teamwork!


President: Brittany Madona

President-elect: Dr. Stephanie Smith, APR

Immediate Past President: Hannah Deuyour

Secretary: Allison Moore

Treasurer: Chuck Lionberger, APR (Accreditation (APR) Chair) 

Director-at-Large: Tiffany Bradbury (Communication Chair)

Director-at-Large: Kate Renz (Membership Chair) 

Director-at-Large: Ceci Leonard (Sponsorship Chair)

Director-at-Large: Amanda Kenney (Program Chair) 

 



April Luncheon

Thursday, April 10th, Noon

(peep the new location) The Maridor in Grandin Village

1857 Grandin Rd SW, Roanoke, VA 24015





 



Congratulations to our 2024 Summit Awards Winners!


CAMPAIGNS DIVISION

Community Partnerships

  • Gold: Inside IALR Podcast – Institute for Advanced Learning and Research

  • Silver: Meet the SROs – Roanoke City Sheriff’s Department

Issues and Crisis Management

  • Gold: Central Sterile Campaign – Carilion Clinic

Internal Communication

  • Gold: March MATHness – Roanoke County Public Schools

  • Silver: In the Bag – Virginia Department of Transportation

Marketing Products or Services

  • Gold: River Run Dental SEO Campaign – LeadPoint Digital

  • Silver: Yancey Bros. SEO Campaign – LeadPoint Digital

Public Relations Campaign

  • Gold: Undergraduate Recruitment Campaign – Virginia Tech College of Liberal Arts and Human Sciences

  • Silver: Getting to Know BoCo Campaign – Botetourt County

Special Event (Two days or shorter)

  • Gold: TechNite RBTC – LeadPoint Digital

  • Silver: Good Sam Hospice Ribbon Cutting – 5Points Creative

Special Event (Longer than two days)

  • Gold: Women’s History Month Instagram Campaign – Via College of Osteopathic Medicine (VCOM)

BEST IN SHOW (Campaigns): Undergraduate Recruitment Campaign – Virginia Tech College of Liberal Arts and Human Sciences

           

 

TACTICS DIVISION

Annual Report

  • Gold: Philanthropy Impact Report – Carilion Clinic

  • Silver: Visit SoSi Annual Report – Eddy Alexander

Paid Media

  • Gold: CarolinasDentist Google Ads – LeadPoint Digital

  • Silver: Bridgewater Grande Google Ads – LeadPoint Digital

Publications (Multipage)

  • Gold: VCOM Holiday Card – Via College of Osteopathic Medicine (VCOM)

  • Silver: IALR 2023 Annual Report – Institute for Advanced Learning and Research

Public Service Announcement (PSA)

  • Gold: Voting in the 2024 Election PSA – Montgomery County Office of Elections

  • Silver: Apply Today, Change Tomorrow PSA – Roanoke Valley TV

Shared Media – Social Media (Video)

  • Gold: Inside IALR Podcast – Institute for Advanced Learning and Research

  • Silver: Graduation Live 2024 – Roanoke County Public Schools

Video (Two minutes or less)

  • Gold: Shuttle Hustle – Roanoke Valley Television (RVTV)

  • Silver: Feels Like Home Video – Danville Office of Economic Development

Video (Longer than two minutes)

  • Gold: Adopt-a-Bowl – Roanoke Valley Television (RVTV)

  • Silver (tie): Whispers Furry-Tail Ending – Montgomery County

  • Silver (tie): Technical Standards OMM – Via College of Osteopathic Medicine (VCOM)

Website

  • Gold: Refresh Montva.com Website – Montgomery County

  • Silver: Roanoke City Market Building Website – Eddy Alexander

Writing

  • Gold: IALR-At-A-Glance Newsletter – Institute for Advanced Learning and Research

  • Silver: Prioritizing Patient Wellness – Via College of Osteopathic Medicine (VCOM)

BEST IN SHOW (Tactics): Shuttle Hustle – Roanoke Valley Television (RVTV)

 

Joining or renewing your PRSA membership is easy! BONUS POINTS: Refer someone to join you on your PR Journey!

 

Your Blue Ridge PRSA is looking for sponsors to help with our programs! Does your company want to partner with us or do you know someone who would want to collab with us? If so, contact Ceci Leonard!













 
 
 

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